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[C STORY VOL.51 / Reading the World Through Copyright Laws] Controversial Copyright Issues Regarding the Unauthorized Use of Music and Videos in the Short-Form Content Era
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Controversial Copyright Issues Regarding the Unauthorized Use of Music and Videos in the Short-Form Content Era By Attorney and LLD Lee Youngwook, Lawfirm GAMWOO
1. Introduction Short-form videos refer to brief clips, usually lasting between 10 seconds and 1 minute, shared on social media or video platforms. This term contrasts with long-form content, which refers to original content. Short-form content is typically designed for effortless viewing by scrolling through a smartphone. It initially began with TikTok and now encompasses Instagram’s “Reels,” YouTube’s “Shorts,” and Twitter videos. 2. Overview from the Perspective of Copyright Law Case: A, who wants to create short-form content, is considering the best approach to producing it. Using only his own videos or music presents no issues; however, attempting to use content originally created by someone else (B), such as videos or music, introduces potential copyright infringement concerns. Interpretations of this matter may vary according to individual copyright laws enforced in each country. 3. Each Country’s Position In the US, the relationship between creators of short-form content and copyright owners will likely be governed by the legal principle of fair use. Fair use exemptions usually apply when the original work is significantly transformed, serves a specific purpose such as a parody, or when only a minimal portion is used. At the same time, there are many cases where stricter judgments have been made regarding music sampling, recognizing copyright infringement despite the use of small samples. Short-form content is unlikely to fall under the fair use principle. Given that short-form content is rapidly produced in large quantities and predominantly consists of popular videos or music, exemption from fair use appears challenging, as such content primarily uses key parts or basic edits of existing commercially successful content, often with the intent of generating profit. Several global video content distribution platforms, such as YouTube and Instagram, are based in the U.S. These platforms typically address infringement issues through the notice-and-takedown system outlined in Section 512 of the Digital Millennium Copyright Act (DMCA). The relationship between copyright holders and these platforms is examined below. ![]() EU The most notable aspect of short-form content in the E.U. is the platform-related section, Article 17 of the Digital Single Market Copyright Directive (DSM Directive), which stipulates the liability of online content sharing service providers. Under this provision, service providers are deemed directly liable for copyright infringement, not merely as third parties, and face stringent conditions to qualify for liability exemptions. Specifically, Article 17 of the DSM Directive stipulates that service providers are required to take all reasonable measures to obtain permission to qualify for liability exemptions and to prevent the use of specific copyrighted works for which rights holders have provided information to the service provider. Unlike the U.S. DMCA, this provision is much more favorable to creators and rights holders and imposes strict liability on businesses, leading many to interpret it as an effective requirement for content filtering. ![]() China China, where TikTok first emerged, can be regarded as the birthplace of short-form content. According to the 2022 data, key features of copyright disputes involving short-form content in China are as follows: ① the number of cases is increasing annually, indicating significant potential for further growth; ② the range of lawsuit subjects is broad, primarily encompassing long-form videos and short-form platforms; and ③ the frequency of similar cases is relatively high, with the majority of cases addressing similar issues.1) Among the 10 representative examples are: “Providing popular music on a short-form platform without the permission of the rights holder constitutes copyright infringement;” “The creation of short-form content featuring animated characters does not constitute fair use;” “Using another’s background music without permission in short-form content provided by an MCN company constitutes a violation of the music producer’s rights;” and “Incorporating another’s copyrighted work as subtitles in short-form content constitutes copyright infringement.” Overall, the case summary and ruling present a convincing conclusion, indicating a rise in various types of disputes since around 2022. Another characteristic is the strong control exerted by government authorities, instead of relying on court-sponsored resolution. Japan Japan’s society generally adopts a conservative and cautious stance regarding rights infringement, resulting in few disputes related to high-tech issues. Due to the absence of a fair use provision in Japanese copyright law, rights holders tend to take fairly strong actions. A recent controversial case in Japan involved both criminal and civil legal action against “fast movies,” which are short videos of approximately 10 minutes that summarize key parts of longer videos, which indicates that Japanese courts are adopting a stringent stance on such actions.2) Key defenses for short-form content creators include “Quotation from Work Made Public” (Article 28) and “Fair Use of Works, etc.” (Article 35-5). According to the Copyright Act, the most important requirement for “Quotation from Work Made Public” in relation to short-form content is that the usage remains within a “reasonable limit.” This proves challenging, as short-form content often consists solely of other copyrighted works. Moreover, short-form content creators seldom cite their sources, making it difficult to meet the requirement of being “in compliance with fair practices.” However, a notable precedent is the “Thumbnail Image Case,” in which displaying thumbnail images on a search engine was deemed a citation of a published work, despite the absence of a strict master-slave relationship and citation of the source.5) Similarly, in the “Crazy” singing case, a video of a young daughter humming and dancing in a UCC video was deemed a citation of a published work.6) In regard to the topic of fair use, the Supreme Court provided a detailed explanation of each requirement of the fair use provision in the “Korea Institute of Curriculum and Evaluation” case, which involved the posting of national exam questions online for a significant period of time. While the ruling positively considered the “Purpose and character of use,” it negatively considered the “Effect of the use on the current or potential market for or value” and thus denied fair use. Therefore, short-form content, whose “purpose and character of use” is typically commercial, is unlikely to qualify as fair use.7) In addition, the frequent claim that “It is not a non-commercial use” lacks merit, as short-form content is primarily created for commercial purposes, and such a defense has been dismissed in legal cases.8) The argument that the “use of a short part does not constitute copyright infringement” is also unfounded under the Copyright Act. The argument that “indicating the source does not constitute copyright infringement” may serve as a defense against the right to attribution and the right to the Indication of Sources (Article 37 of the Copyright Act), but it does not fully negate copyright infringement. The legal liability of short-form content platform operators will be assessed under the Limitation on Liability of Online Service Providers of the Copyright Act (Articles 102 and following). The Supreme Court precedents indicate that, in a case where an online service provider hosts a post infringing on another’s copyright on an online bulletin board, the court ruled that it would be difficult to deem the provider obligated to take appropriate action if the online service provider did not receive specific, individual requests from the victim to remove or block the post, was unaware of the circumstances surrounding the posting, or was technically or financially unable to manage and control the post.9) This ruling is similar to the liability of online service providers regarding trademark infringement or defamation. The rapidly growing demand for brief, stimulating, and addictive short-form content has led to a sharp increase in the number of short-form content creators in recent years, a trend that is expected to continue for the foreseeable future. Moreover, the recent addition of AI technology to the production of short-form content seems to be accelerating this growth even more.10) This growth in short-form content has positive aspects, such as revitalizing user creativity and increasing content accessibility for the general public, and negative aspects, such as infringement on the holders’ rights, which makes it necessary to strike a balance between these two aspects. Platforms providing short-form content operate on a global scale, with legal responses varying according to each country’s legal framework. As a leading content powerhouse and copyright owner, Korea needs to closely monitor these global trends, implement legislative measures, and respond through international cooperation when required.
2) Kim Kyungsook, “Spoilers and Copyright Issues in Japanese Films – Centered on Fast Movies,” Korea Copyright Protection Agency, Overseas Copyright Protection Trends(Aug. 2025). 3) For example, a licensing dispute between TikTok and Universal Music prevented TikTok users from accessing songs by Universal artists, such as Billie Eilish and Ariana Grande, between 2023 and 2024, until both companies reached an agreement to restore access. 5) Supreme Court Decision 2005DO7793, Feb. 9, 2006. 6) Seoul High Court Decision 2010NA35260, Oct. 13, 2010. 7) Supreme Court Decision 2021DA272001, Jul. 11, 2024. 8) Supreme Court Decision 2013DO7228, May 29, 2014 (Minerva case). 9) Supreme Court Decision 2016DA271608, Feb. 28, 2019. 10) A recent article discusses the “mass-produced illegal short-form,” which is easily created using AI: “Google, Nobel Prize Winner, is Taking the Lion’s Share of Copyright in the Back,” The Chosun Ilbo, Oct. 14, 2024. |
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